Opening An Online Gambling Site

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  2. Running An Online Gambling Site
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Sep 01, 2016  The industry also has several regulatory organizations that online gambling sites can become part of. Some of these memberships mean something. Not all of them do. Here’s a list: eCogra (eCommerce and Online Gaming Regulation and Assurance) – This is actually an arm of the Internet gambling industry itself. It’s meant to help the industry.

Is online gambling legal in PA?

On Oct. 26, 2017. Gov. Tom Wolf signed H 271 into law, enacting widespread gambling expansion that extends beyond just PA online casinos.

Here is a look at exactly what the law authorizes:

  • Online poker
  • Online casino games (table games and slots)
  • Sports betting, both retail and online
  • Online lottery
  • Daily fantasy sports
  • Tablet gaming in certain areas at authorized airports
  • Video gambling terminals (VGTs) at qualified truck stops
  • Mini-casinos

The law allowed the state to regulate and legalize these activities, but the law does not mean that every online casino site or sports betting app is suddenly legal in Pennsylvania. Only sites vetted, approved, and overseen by the Pennsylvania Gaming Control Board (PGCB) are legal.

All of the legal real-money gambling sites are very clearly tied to a land-based casino in the state. For example, FanDuel Sportsbook works in tandem with Valley Forge and BetRivers is the brand of the two Rivers Casinos in the state.

Online casinos in Pennsylvania

Legal online casinos in Pennsylvania launched in July 2019. After starting with three sites, the industry is starting to grow at a slightly faster clip. The state awarded 10 casinos interactive gaming licenses. Additionally, the PGCB is currently considering allowing MGM Resorts and Golden Nugget NJ to operate in PA.

This is the latest info on all of these online casino projects:

CasinoLaunchBonusAndroid app?iOS access?
UnibetNov. 2019$10 freeYesYes Play now!
PlaySugarHouseJuly 2019$250YesYesPlay now!
Hollywood (Penn National)July 2019$25 freeYesYesPlay now!
PokerStars CasinoNov. 2019YesYes
ParxJuly 2019YesNo
Harrah's2020--
Valley Forge2020--
Presque Isle Downs2020--
Wind CreekN/A--
Stadium Park Philly Live! CasinoN/A--
MGM ResortsN/A--
Golden Nugget NJN/A--

PA sports bettings sites

Football season is underway, which means sportsbook operators are pushing to launch during sports bettings most lucrative season. Every casino in Pennsylvania, save for Lady Luck Nemacolin, has applied for a $10 million sports betting license.

Here is a look at where each operator is in the process:

CasinoOnline SportsbookApp?Bonus
DraftKings (The Meadows)Live as of Nov. 2019 Android and iOS$25 freePlay now!
FOX Bet (Mount Airy)Live as of Sept. 2019 Android and iOS$20 freePlay now!
FanDuel Sportsbook PA (Valley Forge)Live as of July 2019 Android and iOS$500Play now!
Unibet (Mohegan Sun Pocono)Live as of Nov. 2019 Android and iOS via GeoGuard$20 freePlay now!
PlaySugarHouse Sportsbook PALive as of May 2019 Android and iOS via GeoGuard$250Play now!
BetRivers Online SportsbookLive as of June 2019 Android and iOS via GeoGuard$250Play now!
Parx Casino SportsbookLive as of June 2019 Android
BetAmerica (Presque Isle Downs)Live as of Dec. 2019GeoGuard web access
Caesars Sport (Harrah's Philadelphia)2020Yes
Hollywood Casino at Penn National2020Yes
Wind Creek2020No
Live! Hotel & Casino2020No

Real-money gambling apps in PA

There are currently eight online sportsbooks, five online casinos, and one online poker option in Pennsylvania. Here is a look at when each of them launched:

  • 05/28/2019
  • 06/24/2019
  • 06/25/2019
  • 07/15/2019
  • 07/15/2019
  • 07/17/2019
  • 07/25/2019
  • 09/04/2019
  • 11/04/2019
  • 11/04/2019
  • 11/12/2019
  • 12/20/2019
  • 5/28/2019: PlaySugarHouse.com Sportsbook

    On Tuesday, May 28, PlaySugarHouse Pennsylvaniabegan testing on the first-ever PA online sportsbook. At launch, the site kicked off with several of the same elements present on its New Jersey site, including Jackpot Parlays, in-game betting, cash-out betting, and the same deposit bonus offer. The only thing missing? Access for iPhone users.

  • 6/24/2019: Parx Online Sportsbook

    SugarHouse had the market to itself for nearly a month, but Parx eventually doubled the number of online sportsbooks on June 24 when it began testing. The final product bore a strong resemblance to the Bet Builder function introduced at retail launch, making for a seamless transition for players going from brick and mortar to online. That is unless they had an iPhone.

  • 6/25/2019: BetRivers Online Sportsbook

    Just one day after Parx launched its online sportsbook, Rivers Casino Pittsburgh followed suit with testing on BetRivers. The two ended up receiving final approval at the same time, as BetRivers only needed two days of testing given its sister casino’s successful PlaySugarHouse launch.

  • 7/15/2019: HollywoodCasino.com

    After being the first casino to launch a retail sportsbook, Hollywood Casino got to notch a second “first” in its belt. On July 15, the Penn National and IGT product HollywoodCasino.comofficially began testing, bringing slots and table games to desktop and Android users.

  • 7/15/2019: Parx Online Casino

    Just hours after HollywoodCasino.com started taking customers, Parx Online Casino followed suit. The GAN-powered online casino product was the first site and, up to now, the only site with a blackjack game for players. Additionally, the site offered slots, roulette, and video poker.

  • 7/17/2019: PlaySugarHouse Casino…and an Apple Solution

    You would think being third to launch would be a big disadvantage. However, PlaySugarHouse online casino perhaps made the biggest splash of the three casinos because it brought both a new casino site and an answer for iPhone owners. In tandem with GeoComply’sGeoGuard app, SugarHouse offered iPhone users a chance to both bet on sports and play online casino games via their phone’s browser.

  • 7/22/2019: FanDuel Sportsbook PA

    The fourth PA online sportsbook totally changed the paradigm for what to expect from a PA betting app. When FanDuel Sportsbook PAlaunched, it brought with it the first integrated wallet with New Jersey, meaning you could seamlessly travel between the two states with the same app, same account, and same sports betting bankroll. Moreover? They brought with launch the first iPhone app option for PA bettors.

  • 9/4/2019: FOX Bet PA

    The launch of FOX Bet Sportsbook in PA brought with it the artillery that comes with a major media company. In addition to Android and iPhone apps and sign-up deals, the site also brought a massive marketing campaign with promos centering on FOX Sport’s biggest personalities like Colin Cowherd and Cris Carter.

  • 11/4/2019: PokerStars PA

    Online poker players impatiently awaited the arrival of the state’s first online poker site for months. When it launched, it was only a day or two before the PokerStars PA site surpassed the traffic of the PokerStars NJ site. But it wasn’t just poker, it came with the PokerStars Casino product and integrated in FOX Bet as well.

  • 11/4/2019: DraftKings Sportsbook

    It looked like DraftKings might not find a way into Pennsylvania, but once it partnered with The Meadows Casino, it was only a couple of months before its app debuted in PA as the state’s sixth online sportsbook.

  • 11/12/2019: Unibet Sportsbook and Casino

    Unibet debuted with a double feature of both an online sportsbook and an online casino. The site partnered with Mohegan Sun Pocono to offer online gambling. iIt launched with an Android app and iPhone access via the GeoGuard app.

  • 12/16/2019: BetAmerica Sportsbook

    BetAmerica and Presque Isle Downs caught people by surprise with the sneakily quiet launch of BetAmerica Sportsbook shortly before the end of the year. It launched, but did so without an app and only GeoGuard browser access.

There are still more apps to come in 2020. Several major players in the state, like Harrah’s Philadelphia, still have not gone online.

What online casino options are in PA?

Pennsylvania online casinos rolled out on July 15, 2019.

Initially, the thought was that everyone would launch on or around this day, only two, Parx Casino and Hollywood Casino, were ready. SugarHouse Casino rolled out PlaySugarHouse.com two days later.

Months later, PokerStars Casino debuted alongside PokerStars PA online poker site. Unibet Casino followed a couple of weeks later.

Each of these online casinos offer relatively small libraries of games. Things that are commonplace in New Jersey, like live dealer games, are still a ways off in Pennsylvania.

Why such slow goings in Pennsylvania?

The short answer is the Wire Act. Ever since the Department of Justice released a new, much stricter, interpretation of the Wire Act in January 2019, Pennsylvania regulators have taken an extremely conservative approach to online gambling. Part of that approach includes having every operator and every casino game provider stand up separate servers in Pennsylvania. Both operators and game providers planned on sharing New Jersey servers with their PA products. The change in regulations threw a wrench in their plans…and their timeline.

Where this change is hurting PA online casino customers is not just that casino sites are launching very quickly. The other big issue is, that with few operators successfully jumping through the hoops required to offer games in Pennsylvania, there are just not a lot of game options for players. Ideally, the number of providers will grow in 2020, but history suggests we should expect continued slow rollouts on the online casino front.

What PA sports betting sites are live and legal?

Online sportsbooks, on the other hand, are operating at a faster clip. Currently, there are eight betting apps to choose from.

After initial slim pickings for iPhone users seeking to sports bet in Pennsylvania, they now have a glut of options to choose from. Parx is currently the only sportsbook without an iPhone option.

Unibet, BetRivers, and PlaySugarHouse do not have an iOS app for sportsbook users, but all three offer browser-based betting in -tandem with the GeoGuard app, a geolocation app from GeoComply that allows for browser gaming.

The launch of FanDuel Sportsbook was when the market for Pennsylvania sports betting really started to open up. The sportsbook combined the PA and New Jersey app into a single venture for both Android and iOS, with the site geolocating you to determine what you can bet on. DraftKings Sportsbook similarly offers a single app that works in all states where DraftKings accepts regulated sports bets.

FOX Bet also launched with both iOS and Android options when it went live in September 2019, but it segregates apps based on states and offers a separate PA and NJ version for users.

The big perk of this for users is the shared wallet across states. If you go back and forth between Pennsylvania and New Jersey, no more worrying about whether or not the right account is properly funded.

Online poker in PA

The best online gambling sites

The vertical of online gambling that is the slowest-going of all is Pennsylvania online poker. The first PA poker site, PokerStars PA, did not even go live until November 2019, over two years after the law legalizing and regulating it passed.

The state expects other online poker sites to launch. Given the slow start though, it may be a while before new sites launch. In theory, these seven casinos are all supposed to offer online poker, but Mount Airy, through PokerStars is the only one to launch so far:

  • SugarHouse
  • Harrah’s
  • Hollywood Casino
  • Mount Airy
  • Parx
  • Valley Forge
  • Wind Creek

The next most likely candidate to launch appears to be WSOP.com, which has offered a couple of hints to suggest it might be up in running in Pennsylvania in time for the 2020 WSOP, which begins in late May. The other contender to get going in the Keystone State next is partypoker, which is partnered with Valley Forge Casino. Both of these sites are operational in New Jersey. WSOP.com is also available in Nevada and Delaware.

Before you get too excited about the prospect of playing online poker with players in New Jersey, Delaware, and Nevada, which share a compacting agreement, be advised that the PGCB’s conservative approach to the Wire Act means compacting may take some time.

Start An Online Gambling Site

Compacting with other states is possible in the law and PGCB regulations, but uncertainty about which interpretation of the Wire Act will prevail means it is unlikely the PGCB will greenlight shared player pools until pending court action around the DOJ and the 2019 Wire Act is complete.

With so much uncertainty around online poker, keep an eye on the latest news and developments on the subject here at PlayPennsylvania.

Mark Bonington

Starting your own online poker room website. As we’ve sat shuffling the digital chips on the tables of PokerStars, PKR or Partypoker, how many of us have entertained the thought, albeit briefly, that we could create our own online card haven?

Would we make it 3D? Would we set it in space? Could you play poker as a character from Lord of the Rings? The possibilities are endless.

The harsh reality, on the other hand, is a little different. What does it actually take? One man took a brave next step and decided to find out.

Karl Mahrenholz, a celebrated English player and member of the Hitsquad, founded a room named Poker Encore. But creating that chip-shuffling dream was not without its challenges.

'It takes a clear vision of where your players are going to come from,' says Mahrenholz. 'What are you doing to do differently that isn't already well covered? I think people think it’s a lot easier than it is. Also, players aren’t going to come to play for you just as a favor. Everyone needs to be offered something, or else they will just play where they are already.'

But when taking on the sizeable challenge of online poker’s big names, which boast thousands of users and healthy marketing budgets, Mahrenholz utilized already being a known member of the poker circuit to his advantage.

'It gave us a fair bit of visibility and I was able to build on my reputation to encourage players that they would be well looked after with us,' he recalls. 'That wasn't enough on its own though and we've always tried to run our own promotions on top of those offered by the network. The most popular of these has been our Las Vegas Team Challenge where we have sent three groups of friends to Vegas to play at the WSOP.'

But building a poker room of even moderate means is a lengthy process, and Mahrenholz is quick to issue a warning to those who think it’ll be as easy as playing pocket aces.

'To be honest, in the current market, I don’t think it’s really possible for small players. When we started, iPoker was more open to smaller operators, and people like ourselves and Black Belt Poker were able to take advantage of that. Unfortunately, that’s just not possible anymore. I don’t see any of the smaller networks as viable alternatives. It’s a shame to see, but I guess it's the natural evolution of the market. If you have a genuine idea for how to attract players in volume then there may still be opportunities for partnerships but if you think you can set up and start offering huge rakeback, those days are gone.'

But with such a crowded space, and with so much choice on offer for players, how does a poker room without a leviathan budget make themselves heard in the market?

The key, claims Mahrenholz, is to offer them something more; to set yourself apart with differentiation and deeper understanding of your players.

Running An Online Gambling Site

'As part of a network you can't differentiate on product,' explains Mahrenholz. The key, for what his experience is teaching him, is to act at a promotional and service level - as that's where one can really make a difference.

According to Mahrenholz it is important 'to run independent promotions and additional leaderboards' that can offer some extras to the players, as well as 'to offer a very personal service to the players rather than to deal with them with a series of generic automated support response.'

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